Once there were simply stockings; now there’s Shur Shur. Shur Shur is a Ukrainian (non)stockings brand created by Anna Sawchuk in 2018. Quite simply – it’s luxury for the legs.

The brand’s mission is to popularise a new tradition – wearing Shur Shur every day, without waiting for a special occasion. Because, quite simply, YOU are the occasion!

The name Shur Shur resonates with the English word “sure,” which means confidence.

Shur Shur is proudly made in Ukraine — a land of resilience and creativity — where skilled artisans work together to create hosiery that
carries both beauty and soul.

And you will notice that every item is marked with our logo-talisman the TRISKELION. Based on an ancient Celtic symbol, it stands for a balanced triad of independence, strength, and perfection.

And to complete the luxury experience, our products come in signature packaging, which received the renowned Red Dot Award in 2020.

Finally, the brand introduced the first-ever scent for stockings – Hug Me.

Shur Shur is the mood you put on today.

Luxury for your legs. Love Shur Shur in your unique way.

That luxury comes from four areas:

 1. Shur Shur, our flagship brand where it all started: a blend of vibrant colors and textures.

 2. Triskelion.Triple A – monochrome colours and simple, basic textures – rib and fishnet.

 3. ST’OCKS – for the first time, a short sock combined with a long stocking.

 4. Belts – designed specifically for our quality knit stockings.