I’m really fascinated by women and their courage to do so called “wrong” things. You’ve probably seen girls wearing socks over tights, and maybe you even do it yourself. But is it really wrong? For some, yes. But I think it’s inventive and, moreover, stylish.
This kind of “wrong” combination inspired the creation of a new product.
And eventually, this insight gave birth to ST’OCKS — a blend of stocking with a sock. You no longer have to choose between comfort and beauty, between dress code and mood, between bold style and casual comfort.
Think of those mornings when you ask yourself standing in front of the mirror “So what’s my vibe today?” ST’OCKS give that answer — the most unexpected, loud, noticeable one, sometimes even doubled. An answer that grants more freedom.
The collection includes four colors. Each ST’OCKS is crafted with a fishnet texture and complemented by a movable band, creating the effect of a sock worn over Shur Shur. It’s a transformative accessory that can easily become monochromatic to Shur Shur or turns into a vibrant ST’OCKS.
Another feature of ST’OCKS is their unconventional length. They’re longer than the usual Shur Shur, giving you more room for creativity and experimentation.
To me, ST’OCKS are like scoops of ice cream you choose and mix to your own taste. Whatever you like, that’s exactly how it will be.
Mood or dress code? Don’t choose, combine! I believe it’s right to do “wrong” things.